Information architecture header: what is navigation?

Navigation brings your information architecture to the surface

Navigation is one of the most important and impactful aspects of information architecture. But business leaders and other professionals frequently overlook navigation design when setting things up in Microsoft 365. Without well-designed navigation, employees will struggle to find anything in your organization’s SharePoint sites, and may get so fed up that they refuse to use…

Digital culture extends your company values to your technology​

Digital culture extends your company values to your technology​

What is digital culture? Tech consultancies, Microsoft marketers, or corporate thought leaders on LinkedIn – everyone seems to mean something different when they talk about digital culture. We bring up digital culture all the time when consulting with our clients, especially about information architecture. It’s such an important part of making sure your technology works…

Two people collaborating on user stories during a Microsoft Office 365 consulting session

What are User Stories? 

A user story is an informal, natural language description of one or more features of a software system. User stories help software teams understand the context of an IT system, as well as uncovering opportunities to improve business processes. Software teams often write user stories from the perspective of an end user or user of a system.  At…

image of boutique pr and marketing firm logo

Carlton PR and Marketing Teams Up With Its Clients

The challenge: unique clients, unique team Carlton Public Relations & Marketing, a boutique firm in MA, works with clients in a variety of industries, with vastly different business models. Every client has its own unique, often home-grown, way of getting things done. Consequently, each client brings a wide array of technologies and business processes into…

Post-migration culture shock: Office 365 training for a property management company

Post-migration culture shock: Office 365 training for a property management company

A Boston-area commercial property management company wanted to modernize its IT operations, but the results were disappointing. The company had a managed service provider (MSP) move its operations from existing onsite terminal services to Office 365. Then, the MSP consolidated files that had previously been stored at multiple locations onto a single SharePoint Online site,…